SpotXchange Expands Asia Pacific Team to Connect Premium Publishers and Brands in Online Video
SYDNEY – November 16, 2011 – SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced three key staff appointments in response to rapid growth in the Asia Pacific region. Matt Von der Muhll has joined the company’s Australian office as Publisher Development Director, Dylan Robinson has been appointed Director of Agency Sales, and Kylie Partridge has joined SpotXchange as its APAC Client Services Director.
SpotXchange is a top video ad marketplace in Australia according to comScore, in part because of its large global network of online publishers. In his new role, Von der Muhll is responsible for forming new and expanding existing publisher partnerships in the APAC region, building on the experience he gained from working at digital distribution platform Adconion Media Group, and Responsys, a leader in digital cross-channel marketing platforms. “Leading publishers work with SpotXchange to better monetise their video inventory,” said Von der Muhll. “Every day we’re introducing publishers to ways to increase their revenues with our market-leading solutions like real-time bidding and private exchanges, environments that only SpotXchange currently offers the local market for video.”
Robinson will work closely with advertising agencies and their trading desks to help them achieve full transparency, greater reach and the ability to target their audiences at a lower cost with SpotXchange. “I’m very excited about the opportunity to continue to elevate SpotXchange’s profile in this market,” said Robinson. “Having worked with publishers such as BBC, Telegraph Media Group and various ad networks, I know how SpotXchange’s automated auction-based platform enables smooth transactions between video demand and supply versus the historical approach of negotiating price on media inventory.”
Led by Kylie Partridge, SpotXchange provides the highest level of service to its APAC clients, with dedicated video ad campaign management and hands-on technical support to agencies and their advertisers, online ad networks, DSPs and trading desks. Partridge comes to SpotXchange from digital
marketing solutions company, Tribal Fusion, where she was responsible for ensuring that clients’ needs were met through providing leadership in post sales campaign management to reach delivery and performance goals.
“Our commitment to serving clients with the best people, practices and technology in online video advertising continues with the appointments of Matt, Dylan and Kylie,” said Managing Director for SpotXchange for APAC, Vicki Lyon. “With these additions, SpotXchange has built a strong and experienced digital team in this region that will help connect premium publishers with today’s best brands, with the shared goal of making video advertising a more efficient and effective way to reach consumers.”
SpotXchange is the largest global marketplace of video ad inventory, reaching more than 110 million unique visitors each month in more than 20 countries. SpotXchange offers brand advertisers a scalable, efficient and measurable way to reach their desired audience with high-quality online video ads on premium websites around the world. Focused on performance, SpotXchange is a one-stop shop for advertisers, ad networks, DSPs and trading desks, offering a simple, automated way to increase the effectiveness of video ad campaigns. Using SpotXchange’s auction-based platform, publishers can maximize the value of their inventory by connecting with advertisers in a real-time bidding environment without sacrificing control. Each month, more than 300 major brand advertisers take advantage of SpotXchange’s real-time video ad platform, which offers automated optimization, advanced targeting tools, real-time bidding and flexible pricing models (cost per: view, engagement, click, thousand and acquisition) in an IAB-certified, brand-safe marketplace. SpotXchange is a Top 5 online video ad network in the United States, United Kingdom, Australia and Canada according to comScore’s VideoMetrix service.