H.I.G. Growth Partners Announces Investment in Centerfield Media Holdings, a Leading Digital MediaAdvertising Technology Company
BOSTON – November 05, 2015 – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, has announced a growth recapitalization of Centerfield Media Holdings, LLC (“Centerfield” or the “Company”) in partnership with the Company’s co-founders Jason Cohen and Brett Cravatt.
Centerfield is a digital advertising technology company that is focused on real time biddable media enabling the targeting and acquisition of high performing, high life time value customers for its clients across numerous industries. The Company leverages a proprietary and purpose-built end-to-end technology platform to automatically optimize each part of the customer acquisition, education and conversion process. This platform technology empowers Centerfield to identify and acquire customers across a variety of digital platforms, including search, display and others, at scale for its end clients.
Jason Cohen, Co-Founder and Co-CEO of the Company stated, “H.I.G.’s investment will support our on-going investment in world-class technology and product offerings helping us to continue to deliver unparalleled results for our customers.”
Nik Shah, Managing Director at H.I.G. Growth, commented, “Centerfield has built multiple truly unique and highly differentiated advertising technology solutions which are delivering significant value to its customers across a wide variety of verticals. We are very excited to partner with Jason, Brett and the rest of the Centerfield team as they expand the Company’s product and service offering in existing and new industry verticals.”
Brett Cravatt, Co-Founder and Co-CEO of the Company said, “Given their extensive digital media and ad technology investment experience, H.I.G. is an excellent partner for Centerfield as we enter our next phase of rapid growth.”
H.I.G. has previously invested in numerous digital media and advertising technology companies including Batanga, Boostability, Classmates, Escalate Media/Womenforum, Go2mobi, Grupo NZN, Intelius, REVshare, SpotXchange, Telescope and Triad Retail Media.
Centerfield develops intelligent digital advertising technology focused on real time biddable media which enables targeting and acquisition of high performing, high life time value customers for its clients across numerous industries. The Company’s sophisticated marketing technology platform leverages Big Data and optimizes each part of the customer acquisition process from initial view through offline sale in real time for the highest possible return on advertising spend. For more information, please refer to the Centerfield website http://www.centerfield.com/.
About H.I.G. Growth Partners
H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with $19 billion of equity capital under management.* We seek to make both majority and minority investments in strong, growth oriented businesses located throughout North America, South America and Europe. We will invest $5 million to $30 million in equity in a given company and target investments in profitable growth oriented businesses with between $10 million and $100 million in revenues. We consider investments across all industries, but focus on certain high-growth sectors where H.I.G. has extensive in-house expertise such as technology, healthcare, internet and media, consumer products and technology-enabled financial and business services. Growth Partners strives to work closely with our management teams to serve as an experienced resource, providing broad-based strategic, operational, recruiting and financial management services from a vast in-house team and a substantial network of third-party relationships. For more information, please refer to the H.I.G. website at www.HIGgrowth.com.
* Based on total capital commitments to funds managed by H.I.G. Capital and its affiliates.