H.I.G. Growth Partners Announces Investment in AdTheorent, a Leading Predictive Digital Advertising and Cross Channel Attribution Technology Company
BOSTON – February 22, 2017 – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, has announced a growth investment in AdTheorent, Inc. (“AdTheorent” or the “Company”) in partnership with the Company’s founding management team and existing investors.
AdTheorent is a rapidly growing digital advertising solutions and service provider that leverages its proprietary machine learning technology and cross-environment identity mapping to efficiently connect advertisers with their target audiences at scale. The Company’s predictive technology platform utilizes Big Data, adaptive models, and device and environment mapping to identify the audiences that are most likely to engage with a given digital ad and then deliver only those intelligent impressions. In addition, the Company has commercialized Barometric,® a SaaS offering which leverages proprietary cross-channel tracking and attribution technology to help brands identify consumers and track performance of media across all environments, including desktop, mobile, TV, radio and in-home.
Anthony Iacovone, the Company’s Co-Founder & CEO stated, “AdTheorent sought a knowledgeable, growth-oriented partner to support our ongoing mission to provide innovative digital advertising technologies and solutions. H.I.G.’s extensive experience working with high-growth digital media companies made them an ideal fit.”
Nik Shah, Managing Director at H.I.G. Growth, commented, “AdTheorent delivers a highly differentiated solution and market leading performance by combining proprietary predictive advertising technology with excellent client service. We are very excited to partner with the AdTheorent team as they continue to build and grow the Company and its technology solutions.”
H.I.G. has previously invested in numerous digital media and advertising technology companies including Batanga, Boostability, Centerfield, Classmates, Escalate Media/Womenforum, Go2mobi, Grupo NZN, Intelius, REVshare, SpotXchange, Telescope and Triad Retail Media.
AdTheorent is a leading provider of predictive digital advertising technology and solutions for brands and agencies. The Company leverages Big Data and its proprietary machine learning technology as well as cross-environment mapping to predictively connect advertisers with their optimal audiences, at scale. Barometric®, AdTheorent’s cross-channel attribution SaaS solution, maps disparate user IDs across numerous devices and environments to a single user, allowing brands to accurately track user engagement and path to purchase. For more information, please refer to the AdTheorent website at http://www.adtheorent.com/.
About H.I.G. Growth Partners
H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with $21 billion of equity capital under management.* We seek to make both majority and minority investments in strong, growth oriented businesses located throughout North America, South America and Europe. We consider investments across all industries, but focus on certain high-growth sectors where H.I.G. has extensive in-house expertise such as technology, healthcare, internet and media, consumer products and technology-enabled financial and business services. Growth Partners strives to work closely with our management teams to serve as an experienced resource, providing broad-based strategic, operational, recruiting and financial management services from a vast in-house team and a substantial network of third-party relationships. For more information, please refer to the H.I.G. website at www.HIGgrowth.com.
* Based on total capital commitments managed by H.I.G. Capital and affiliates.