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Blueprint; Batanga.com Already Seeing Lift in Engagement
MIAMI, Florida – April 7, 2009 – Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, announced today it has completed its Series D financing. Tudor Ventures as well as H.I.G. Ventures led the new round of financing and were joined by other existing investors. The funds will be used to further develop Batanga’s online advertising network, HispanoClick by investing in and implementing sophisticated and advanced targeting technologies.
“A year ago, we acquired the largest Hispanic pure-play ad network, HispanoClick, as a great complement to our traditional Batanga.com publishing business. We have rapidly grown our ad network business both in terms of reach and advertisers. Today our combined assets provide advertisers with unparalleled reach that is well over half of all U.S. Hispanics online. This financing will allow us to deliver even higher quality reach and drive performance for our advertising partners through the implementation of state of the art optimization and targeting technologies,” said Rafael Urbina, Chairman and CEO of Batanga, Inc. “Additionally, we are actively working to extend our offerings, therefore providing similar success to advertisers in Latin America.
Since April 2008, Batanga, Inc., has aggressively built its ad network platform and expects to implement a new series of targeting and performance enhancements in the coming weeks. Currently, Batanga, Inc., maintains dominant traffic all through Latin America. Implementing targeting technologies throughout its global network, will allow advertisers to more effectively and strategically reach Hispanics in the U.S. and Latin America as well. Focusing on the market’s need for mass reach and effective performance has been the driving force behind the ad network’s growth.
“There is no doubt that with Batanga’s unrivaled reach and cutting-edge targeting capabilities, they have a true advantage and will continue provide their advertisers with the innovation that has made them a leader in the U.S. Hispanic market for ten years,” said John Kim, managing director at H.I.G. Ventures. “The team of professionals is only second to the result-driven marketing solutions that they are consistently providing to advertisers.”
Thomas Weisel Partners LLC served as financial advisor and placement agent to Batanga, Inc. on this financing.
About Batanga, Inc.
Batanga, Inc., is the leading Hispanic-focused online media company. Batanga.com, its flagship property, is consistently one of the top online destinations for U.S. Hispanics. Batanga’s ad network, HispanoClick, is the largest Hispanic-focused ad network according to comScore MediaMetrix. Batanga, Inc., maintains offices in Miami and New York. Learn more at http://corp.batanga.com
About Tudor Ventures
Tudor Ventures, established in 1996, is the venture capital and private equity arm of Tudor Investment Corporation, an internationally recognized, diversified investment management firm with total assets under management in excess of $10 billion. Tudor Ventures currently manages approximately $600 million in private equity commitments and since 1998 has invested over $400 million in 50 companies. Tudor Ventures invests in information technology and rapidly growing companies providing capital for expansion, acquisition and founder liquidity. For more information about Tudor Ventures, visit www.tudorventures.com.
About H.I.G. Ventures
H.I.G. Ventures partners with entrepreneurs to provide the capital, expertise and relationships necessary to build market-leading businesses. With over $550 million in dedicated venture and growth capital under management, the firm’s team invests nationally in early to growth-stage information technology, healthcare and service businesses. H.I.G. Ventures is the venture capital affiliate of H.I.G. Capital, a leading private equity investment firm with over $4 billion of capital under management. H.I.G. Ventures has offices in Atlanta and Miami. For more information, visit www.higventures.com