SectorBusiness Services
Technology, Media, and Telecom

LocationCarlsbad, CA

Invested2005

StatusActive

FundPrivate Equity - US

LocationSmart (formerly Locaid)

www.locationsmart.com

LocationSmart®, formerly known as Locaid, is the market leader in cloud-based geolocation services.

LocationSmart® is the market leader in cloud-based geolocation services, and it was the first provider to launch mobile and iGaming in Nevada, Delaware, and geolocation services for gaming in New Jersey. Its platform offers critical location data, consent management, compliance services, and device profiling, which customers can access through a single, easy-to-use API. LocationSmart is trusted by the top gaming and lottery operators who have the capacity to validate transactions and enhance online and mobile player experiences. LocationSmart’s Gaming Compliance service is able to determine if users are in or out of a valid gaming area so gaming operators can comply with local regulations for transaction verification. It can also extend on-site wagering to mobile, using trusted and secure location determination to “green light” transaction approval when users are in a confirmed betting area. LocationSmart also offers advanced Asset Tracking services for continuous monitoring of connected IoT devices from anywhere in the world. Its asset tracking and supply chain visibility tools can deliver real-time location insights for nearly any M2M asset, Automatic Vehicle Location (AVL) device, or employee phone with an enabled application. Through these services, customers can locate devices connected over GSM, CDMA, WCDMA, LTE and Wi-Fi networks, with or without GPS available. The services work with any device that can report serving network attributes or access LocationSmart-enabled web sites or mobile apps.

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