H.I.G. Capital News
H.I.G. Growth Partners
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Boston, MA 02116
Centerfield Media, an H.I.G. Growth Partners Portfolio Company, Completes Acquisition of Qology Direct
BOSTON – February 7, 2017 – H.I.G. Growth Partners ("H.I.G."), the dedicated growth capital investment affiliate of H.I.G. Capital, is pleased to announce that its portfolio company, Centerfield Media Holdings, LLC (“Centerfield”), has acquired Qology Direct Holdings, Inc. (“Qology”).
Centerfield is a leading digital media company that leverages its proprietary technology platform, Dugout, to optimize the customer acquisition process by identifying high value and intent driven consumers at scale across a variety of digital media platforms including search, display, social and others. Qology’s best in-class customer acquisition and conversion capabilities will enable Centerfield to offer a fully integrated sales and marketing solution controlling the consumer experience from initial touch point all the way through completed sale, delivering new customers at scale to some of the biggest brands worldwide.
“When we invested in Centerfield in 2015, it was clear the company had developed a unique marketing technology solution to automatically identify consumer intent and source new customers in real time,” said Nik Shah, Managing Director at H.I.G. Growth Partners. “We are very excited to see Centerfield continue to expand its product and services with the addition of Qology. We look forward to their ongoing growth and market leadership, as they work to deliver tremendous impact for the world’s largest brands across a wide variety of industries.”
“H.I.G. played an integral role in our strategic acquisition of Qology and we appreciate their continued support as Centerfield continues to build the market leading end-to-end customer generation platform,” said Centerfield’s Co-Presidents and Co-Founders, Jason Cohen and Brett Cravatt.
Centerfield develops intelligent digital advertising technology focused on real time biddable media which enables targeting and acquisition of high performing, high life time value customers for its clients across numerous industries. The Company’s sophisticated marketing technology platform leverages Big Data and optimizes each part of the customer acquisition process from initial view through offline sale in real time for the highest possible return on advertising spend. For more information, please refer to the Centerfield website http://www.centerfield.com/.
About Qology Direct
Qology Direct is comprised of forward thinking marketers that specialize in all aspects of the buying process. While other companies concentrate solely on acquiring new customers, Qology focuses on a more complete picture. By using online marketing tactics that deliver results from start to finish, Qology keeps in mind the total satisfaction of both their partners and the consumer. At the core of Qology’s business model lays the principle of positive consumer engagement, while user experience is found at the forefront of every company decision. Qology’s creative yet analytical professionals and technology have been used along with an expertise in direct marketing to create a leading performance-based marketing company.
About H.I.G. Growth Partners
H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with $21 billion of equity capital under management.* We seek to make both majority and minority investments in strong, growth oriented businesses located throughout North America, South America and Europe. We consider investments across all industries, but focus on certain high-growth sectors where H.I.G. has extensive in-house expertise such as technology, healthcare, internet and media, consumer products and technology-enabled financial and business services. Growth Partners strives to work closely with our management teams to serve as an experienced resource, providing broad-based strategic, operational, recruiting and financial management services from a vast in-house team and a substantial network of third-party relationships. For more information, please refer to the H.I.G. website at www.HIGgrowth.com.
* Based on total capital commitments managed by H.I.G. Capital and affiliates.